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Gold Coast Workshop hosted by Future Cities to help local Software Entrepreneurs

Over 15 start up software companies participated in the newly established Microsoft Innovation Academy held on the Gold Coast recently.

This initiative, the first in Australia,  allowed the developers to gain valuable knowledge and insights on international best business practices within the Information and Communications Technology (ICT) sector, designed to help stimulate the local software industry.

Hosted by The Future Cities Innovation Group. (Future Cities), The Microsoft Innovation Academy Workshop was established to support software startups and entrepreneurs in developing specific business management skills to assist in growing their business.

Delivered by experts in the global software industry at Southern Cross University, the content of the workshop covered a number of areas critical for Australian software businesses to succeed in the dynamic software market.  Attendees to the workshop were provided with practical advice in key areas such as strategic development, sales and marketing, operational management, capability development, collaboration and channel management.

David Sajfar from Microsoft Australia was delighted to work with Future Cities to support the global community of software entrepreneurs.

“Ideas that improve the way we live and work often emerge from start-ups, that's why Microsoft introduced the BizSpark™ programme for software start-up companies in 2008. Now we are helping them get the skills they need to succeed through the Innovation Academy programme. It's about giving them access to people who can help to solve problems, and it's about creating networks of innovative businesses. All this helps great people, turn great ideas into reality”.

Head of the School of Commerce and Management at Southern Cross University, Associate Professor Stephen Kelly, said the Innovation Academy workshop provided the start ups with valuable training in business management skills as well as a valuable network opportunity.

“The Innovation Academy workshop delivered a platform for the start-ups to discuss common challenges and opportunities specific to the local ICT industry in areas such as relationship management, exporting and marketing channels. As a network partner of Microsoft, we were proud to be able to provide a forum for these small businesses to share ideas and build relationships,” said Professor Kelly.